New Trends in Employee Surveys

Updated February 10, 2021. First published March 19, 2019.

The pandemic has changed many aspects of the Human Resources field, including how we engage with our employees. While employee surveys have long been a part of the employee feedback process, lengthy and tedious annual employee surveys are no longer the answer when we look for timely feedback to take actionable steps in our team’s engagement and satisfaction.

Revamp the way you administer employee surveys with some of the following best practices and new trends:

  • Keep it short – The longer the survey is, the more likely it is to have low participation.

  • Administer surveys often – Administer shorter and topic specific surveys continuously. By doing it often, you support an agile work environment as well as day-to-day HR initiatives that may require staff input.

  • Ensure anonymity (and communicate to staff). Your employees are more inclined to offer deep and honest feedback when it is anonymous.

  • Break it into sections - Divide the survey into pages and categories; the less scrolling, the more responses you will collect.

  • Modernize your surveys - Add colors and play with fonts, styles, and pictures; make your surveys more attractive, user friendly, and personalized.

  • Make it mobile friendly – Ensure that your team can answer and submit responses using a variety of devices. That way, staff members have more flexibility to participate.

  • Get creative – If your team isn’t as active when giving feedback, offer some incentives. For instance, give a prize if there is more than X% participation (pick a percentage that is attainable but also boosts employees’ involvement).

  • Communicate the results (Opportunities and Achievements)– Be transparent; it has been widely proven that when there is more fluid and honest communication, there is higher employee engagement. Be sure to communicate what the organization has been doing good at and review critical feedback to help identify and prioritize urgent matters. Establishing an action plan and/or communicating a timeline based on initiatives as a result of a survey will help employees feed valued.

  • Follow-up – If new initiatives have been implemented as a result of survey feedback, ask the same questions again to see if the progress is also noticed by your staff. You may find some areas need continue improvement or communication.

  • Avoid survey fatigue – If you were not able to address certain feedback points that came up during an earlier survey, wait before asking for comments again. You don’t want your staff to feel frustrated or ignored.

As we look to chart the 2021 year, we hope that employee surveys play a role in your overall strategy. Ensuring engagement with team members is more important than ever as we continue to work remotely.

For more information about engagement surveys, you can listen to Solana's conversation with Harrison Kim of Pavestep - Podcast: The Importance of Engagement Surveys and How to Effectively Conduct Them.

Please reach out to a Kiwi Partners' HR Advisor if you would like assistance in conducting engagement surveys at your organization.