Brand & Marketing Strategist
Alice Chin joined Kiwi Partners in 2017. In her role as Brand and Marketing Strategist, Alice leads the strategic planning, development, and management of Kiwi Partners’ content across all marketing platforms (traditional and digital) with the goal of promoting and elevating Kiwi Partners’ brand while aligning with business objectives. Alice helped re-launch the kiwipartners.com website and launched the Kiwi Partners blog in 2018. She works with the HR and Consulting teams to deliver email newsletters with insightful and timely articles to clients about human resources and accounting technology. Alice is focused on utilizing data-driven marketing to identify opportunities and solutions for Kiwi Partners.
Alice started off her career in corporate finance as an analyst at Goldman Sachs and Citibank. During her time as an analyst, she launched a lifestyle website, aliceinqueens.com, where she demonstrated her passion for design, storytelling, and developing digital content. Prior to Kiwi Partners, she worked as the Director of Marketing at the Art of Travel, where she helped establish the US headquarters. She promoted the AOT brand at trade shows and built relationships with key decision-makers at luxury department stores, museum stores, boutiques, and high-end restaurants. She has also advised restaurants and fashion brands on their sales strategy, content creation, website design, email marketing, and social media marketing.
Alice volunteered with AsianinNY.com as their Fashion Show Director from 2010 - 2018 for their annual fashion show, where she has worked with over 70 models, designers, and volunteers for each show. The event has been held at Vanderbilt Hall at Grand Central Terminal and the China Institute with 500+ guests. Alice also volunteers with the NYC Parks. In her free time, Alice enjoys gardening, photography, running, kickboxing, and taking walks with her dog, Bobby. Alice holds a Bachelor’s degree in International Relations from SUNY Geneseo. She is fluent in Cantonese and Mandarin.